By Johnny | Mokwheel Factory Store | Oregon's Official Mokwheel Flagship Dealer
I'll be straight with you — I've been in the e-bike business for about six years. Before Mokwheel Factory Store, I carried other brands. I worked hard, I sold bikes, and I got burned. A lot.
Warranties that weren't honored. Margins squeezed so tight I was barely making money on bikes I was busting my ass to move. Manufacturers withholding their best colors and newest models so they could sell direct online while I sat on inventory nobody was asking for.
By 2023 I was genuinely asking myself: is a brick-and-mortar e-bike shop even viable anymore?
The answer turned out to be yes — but only when you're partnered with the right brand. Here's why I went all-in on Mokwheel, and why it changed everything for our store and for our customers here in Oregon.
Reason #1: Product, People, and Parts
If you're shopping for an e-bike — whether you buy from us or anywhere else — these are the three things that actually matter after the sale. Product, people, and parts.
The Product
Mokwheel's specs-to-price ratio is something I hadn't seen before at this price point. When I first started digging into the lineup I kept thinking — this shouldn't be this good for what it costs. Torque sensor integration, battery capacity, build quality — these aren't corners being cut to hit a number. These are bikes Mokwheel is genuinely proud of. And as a dealer, that matters enormously because your reputation is tied to what you sell.
The People
My relationship with Mokwheel — the owners, the staff — has been real since day one. Same people. No revolving door of reps who don't know my name or my store. I still talk to the CEO every week or two. For a brand this size, that kind of access and consistency is rare. It tells me they're building something for the long haul, not just moving units.
The Parts
This one matters more than most people realize. When your e-bike needs a repair or a warranty replacement, the speed of
