About Us

Brothers Don’t Shake Hands… They Ride Bikes

For brothers John and Hakan Hekimoglu, cycling has never just been a hobby — it’s been a lifelong bond. Growing up on the scenic bike paths of Eugene, Oregon, they discovered a shared love for riding that would one day inspire a business.

In 2020, at the height of the pandemic, they launched Electric Avenue with a simple mission: bring people together through outdoor exercise, sustainable transportation, and pure, old-fashioned fun. Opening their doors in August, they quickly saw the impact — a growing community of riders looking for quality, affordable electric bikes.

By 2023, John and Hakan found the perfect partner in Mokwheel, a brand whose innovative, high-performance e-bikes matched their vision. The partnership was a natural fit, and in 2024, they proudly rebranded as Mokwheel E-Bikes.

Today, they continue to blend exceptional service, top-tier products, and a welcoming community — keeping riders moving, smiling, and exploring every mile of the journey.